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Top line results of recently concluded study on TV viewership habit in urban Pakistan

 

Research conducted by:

 

Cablecast in partnership with “Oasis Insights”

 

 

Last day cable channel viewer's profile

Ad Recall – Top 10

Last day the viewership of Cable channels was 64%. Highest viewership was of Indian movies followed by Indian Song.  Male were viewer of Indian movies followed by English movies and Indian songs whereas Female viewed Indian movies , Indian songs and Pakistani dramas. The viewership of Indian movie channel was significant high among Teen and young adults .

 

Males seem to recall ads more relevant to them, i.e. ads from the telecom sector and construction, while females are more oriented towards ads from the FMCG sector.

 

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