• Sunsilk

    Case study 1: Sunsilk – tailor made activation on cable

    In May 2010, Cablecast produced custom made programming for Sunsilk’s cable campaign. This program was aired on four cable operators in Karachi, Lahore, Islamabad and Rawalpindi.


  • Sunsilk Snapshots

  • Coke Studio Season 3 & 4

    Case study 2: Coke Studio Season 3 & 4

    Coke Studio, for the very first time in Pakistan used the medium of cable TV – just like a satellite medium. Cablecast (Pvt.) Limited made it possible to on air the Coke Studio programs/episode on the same schedule of satellite TV channels.

    Each program/episode was about 40 to 45 minutes, which was on aired with the same schedule and regularity. Regular advertisement spots (TVC) of Coke were on aired during the program breaks.




  • Telenor Pakistan

    Case study 3: Telenor Pakistan regional cable activation


    Campaign innovation


    Each city had its own unique individual copy.

    The copy’s audio & visual also mentioned the city name and the used localized language.

    The campaign was initially launched for 23 days, and was extended for 10 more days after a positive response from the local population.













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